LOGO CREATURES

Logo Creature Study : Rattlesnake 1, 2014, oil and glue mixed with pigment on linen, 5 x 7 inches

Logo Creature : Pony with Pleated Headdress, 2015, oil and glue mixed with pigment on linen, 23 x 19 inches

Logo Creature : House Cat, Incomplete Presentation #1, 2015, sumi ink and oil on Arches oil paper, 18 x 18 inches

Logo Creature : Snake, Albino Presentation, 2015, sumi ink and oil on Arches oil paper, 13 x 22.25 inches

Logo Creatures pokes fun at society’s obsession with brand identity while calling into consideration the animals that provide couture with some of its most exclusive raw materials.  Animals are free from self-reflexivity and identity politics, however Kennedy humorously imagines horses, snakes, cats and other creatures (all animals which often inspire and, sometimes, are actual victims of the human world of fashion) whose hides have been genetically modified to bear fashion-inspired logos from birth; these creatures bear the “KK” logo not only as a false garment but also as an organ inseparable from their being.

Kennedy’s work often incorporates fashion as a foil; here she exaggerates logo-heavy marketing strategies to produce a level of glamorous rot that both satirizes and subverts consumer culture by depicting a permanently sinister undertone of human activity.